Senior Art Director
Shanghai, China
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What does Senior Art Director do at WPP Production?
As a Senior Art Director, you will help shape, curate, and design cohesive visual identities and physical touchpoints for world-class brands. You will have a natural curiosity for design culture, material innovation, typography, and global consumer trends.
In this role, you will lead the translation of brand strategies into beautiful, tactile, and highly functional packaging and comprehensive brand identity systems. You must have a deep understanding of structural and graphic packaging requirements, print production, material substrates, and how physical assets seamlessly translate into POSM (Point of Sale Materials) and other physical brand assets. You will actively collaborate with others ensure the work is on-brief, innovative, and highly distinctive.
Key Responsibilities
- Responsible for the visual ideation and execution of brand identity systems, including but not limited to logos, visual hierarchies, packaging, typography, and brand guidelines.
- Translate complex brand strategies and consumer insights into distinctive visual concepts that resonate across both retail shelves and digital touchpoints.
- Serve as the visual and design owner on packaging structures, outer-box graphics, labels, and point-of-sale displays with an extraordinary eye for craftsmanship, layout, and typographic detail.
- Assist the Associate Creative Director with lifestyle and product photoshoots by preparing highly detailed styling mood boards, art directing product renders, and guiding post-production and color grading.
- Present design systems and packaging concepts clearly to clients, articulating the strategic rationale behind visual decisions and material choices.
- Collaborate seamlessly with Account Management, Copywriters, and Production Artists to bring brand identities to life smoothly from concept to shelf.
- Remain highly receptive to constructive feedback from creative leadership and clients, utilizing it to refine and elevate design executions.
Requirements
- Degree or diploma in Graphic Design, Brand Design, Packaging Design, Fine Arts, or equivalent portfolio-based design program.
- 4–6 years of dedicated brand identity and/or packaging design experience within a design studio, brand consultancy, or an in-house brand creative team.
- Expert proficiency in Adobe Creative Cloud, with mastery in Illustrator and InDesign, alongside Photoshop.
- Practical knowledge of print production processes, dielines, prepress, color management, and sustainable packaging materials.
- Outstanding communication and presentation skills, with the ability to explain complex design systems clearly.
- Highly organized, collaborative, and capable of managing multiple design deliverables under deadline.
- Experience using generative AI tools to explore conceptual directions, mood-board textures, or build initial mock concepts quickly is highly valued.
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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