Packaging Designer
Shanghai, China; Wuxi, China
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
What does Packaging Designer do at WPP Production?
The ideal candidate should possess a keen eye for design and the ability to lead the conceptualization, structural development, and graphic design of product packaging. In this role, you will bridge the gap between form and function, creating beautiful, brand-aligned, and consumer-centric packaging solutions that stand out on retail shelves and delight customers. The ideal candidate possesses a strong visual design sensibility, a deep understanding of structural design, and expert knowledge of print production, materials, and sustainable packaging practices.
Key Responsibilities
- Brainstorm, sketch, and prototype innovative packaging concepts that align with the brand identity and marketing strategies.
- Design high-quality graphics, typography, layouts, and color palettes for primary, secondary, and tertiary packaging.
- Develop structural packaging designs that ensure product protection, cost-efficiency, and ease of assembly.
- Review, mark up, and approve physical pre-production samples and printer proofs to ensure flawless color accuracy and finishing.
- Ensuring that you are delivering against the brand guidelines, tone of voice and overall brand aesthetic.
- Collaborate with other teams to ensure design consistency and accuracy.
- Manage multiple design projects simultaneously, adhering to tight product launch timelines and budgets.
- Explore and understand how AI tools might enhance the creative process within the Chinese digital context (e.g., research, brainstorming, efficiency, trend identification).
Requirements
- Bachelor’s degree in Packaging Design, Industrial Design, Graphic Design, or a related field (or equivalent professional experience).
- 3+ years of dedicated experience in consumer packaging design (CPG, beauty, electronics, food & beverage, or retail).
- Expert proficiency in Adobe Creative Suite (specifically Illustrator, Photoshop, and InDesign).
- Excellent communication skills, both verbal and written, to collaborate with team members and stakeholders.
- Ability to manage time effectively and prioritize tasks in a fast-paced environment.
- Strong analytical and problem-solving abilities with attention to detail.
- Excellent organizational skills and ability to manage multiple tasks.
- Ability to solve problems creatively and effectively.
- A keen interest in emerging technologies and creative applications of AI specifically for the Chinese digital landscape.
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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