About WPP Production 

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world. WPP Production is part of WPP. 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com 

A hybrid working model 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

What does Senior Planning Manager do at WPP Production? 

The Senior Planning Manager at WPP Production is pivotal in shaping compelling brand narratives and effective communication strategies. You will be instrumental in applying core planning principles to uncover consumer insights, drive immersive brand experiences, and craft innovative content strategies. A key aspect of this role involves spearheading communications planning, ensuring all brand touchpoints resonate powerfully with target audiences. You will actively leverage AI and the WPP Open platform to analyse market trends, consumer behaviour, and competitive landscapes, translating complex data into actionable strategic insights. Furthermore, you will be at the forefront of building agentic planning workflows, optimizing processes through intelligent automation to enhance efficiency and creativity in our planning efforts, ultimately delivering superior strategic outputs for our clients. We are looking for someone with understanding of nuances of luxury and premium brand marketing & preferably experience within the alcohol/spirits category. 

Key Responsibilities 

• Lead the development of comprehensive planning strategies for luxury and premium brands, with a focus on the alcohol/spirits sector, ensuring alignment with client objectives and market opportunities. 

• Conduct in-depth insight mining through qualitative and quantitative research, cultural immersion, and trend analysis to uncover deep consumer motivations and unmet needs. 

• Drive brand immersion initiatives, collaborating closely with creative and client teams to ensure a profound understanding of brand essence, values, and aspirations. 

• Develop innovative content strategies that align with brand objectives, target audience preferences, and platform specifics, from concept through to multi-channel deployment. 

• Oversee comprehensive communications planning, including audience segmentation, channel strategy, message architecture, and performance measurement frameworks. 

• Utilize AI-driven insights and analytics from the WPP Open platform to inform strategic recommendations, optimizing campaign effectiveness and identifying new growth opportunities. 

• Design and implement agentic planning workflows, leveraging automation and intelligent tools to streamline planning processes, improve decision-making, and enhance team productivity. 

• Collaborate cross-functionally with creative, production, media, and client service teams to ensure seamless integration of planning insights into all aspects of campaign development and execution. 

• Present strategic recommendations to clients with clarity and conviction, acting as a trusted advisor on brand and communication matters. 

• Monitor industry trends, competitive activities, and technological advancements, particularly in AI and marketing platforms, to continuously evolve planning methodologies and offerings. 

Why work here: 

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. 

Inclusion and Impact  

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Please contact [email protected] if you need the job advert or form in another format 

Data 

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