Global Creative & Innovation Director

London, UK

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Global Creative & Innovation Director do at WPP Production?

We are seeking a visionary Global Creative Technology/ Innovation Director to drive world-class creative excellence across HEX Studio partnering with AI-powered production talent globally. This is a high-impact, senior-level role that blends creativity, strategic vision, technological fluency, and leadership — aimed at shaping the future of authentic storytelling for native new tech users.

As the Global Creative Innovation Director, you’ll be responsible for conceptualizing and overseeing breakthrough creative campaigns, immersive brand experiences, and innovation-led storytelling that leverages Google, Adobe, Invidia, and more platforms, data, and AI tools. You’ll collaborate with top-tier creative agencies, production cross-functional teams, and technology partners to deliver culturally resonant, tech-enabled work that captivates consumers around the globe.

Key Responsibilities

Lead Creative Vision: Define and execute the creative vision for HEX campaigns through AI, Gaming, experience and more— from ideation to execution.
Partner Collaboration: Serve as the key creative stakeholder for the HEX and innovation teams, ensuring alignment and co-creation of high-impact, purpose-driven content and experiences.
AI-Driven Innovation: Champion the use of generative AI and emerging technologies in creative development. Lead cross-functional initiatives to explore new storytelling formats and data-informed creativity.
Creative Excellence and Craft: Elevate the standard of creative work across all touchpoints, ensuring ideas are bold, brand-relevant, and globally scalable.
Team Leadership: Lead, mentor, and inspire creative technologists teams, fostering a culture of innovation and collaboration.
Strategic Alignment: Work closely with global brand, media, digital, production, creative and data teams to ensure creative strategies are insight-led, consumer-centric, and performance-informed.
Thought Leadership: Represent HEX at industry events, thought-leadership panels, and internal forums as a champion for creativity, technology, and cultural relevance.

Qualifications/Requirements:

Wealth experience in creative leadership roles, preferably within global brands, top-tier agencies, or technology-driven organizations.
Proven success in leading global campaigns with technology partners or other digital platforms.
Strong understanding of AI tools, generative design, machine learning
Exceptional creative judgment with a portfolio showcasing bold, innovative, and effective work.
Experience navigating complex stakeholder environments and managing global creative networks.
Strong strategic thinking with the ability to bridge creative, tech, and business priorities.
Excellent communication, presentation, and team-building skills.
Global mindset with deep cultural awareness and an eye for emerging trends and technologies.

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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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