A Hybrid working model

What does Senior Campaign Developer do at WPP Production? 

The Senior Campaign Developer is a highly skilled executional technologist responsible for building complex, dynamic, and automated campaign assets across North America. This role focuses on hands-on development, implementation, and validation of technical solutions defined by Campaign Technology Leads. The Senior Campaign Developer ensures technical excellence, performance optimization, and scalable execution across digital production initiatives. This is a senior-level builder role with strong technical depth and executional discipline, essential for transforming strategic vision into impactful digital experiences. 

Primary Focus  

• High-quality technical execution across dynamic and automated campaigns 

• Implementation and validation of solution designs 

• Prototyping support and proof-of-concept development 

• Technical rigor, optimization, and maintainability 

Key Responsibilities 

Campaign Development & Implementation: 

• Build complex HTML5, dynamic, and feed-driven campaign assets with precision and efficiency. 

• Implement automation-driven workflows across internal and external automation and DCO platforms to streamline production. 

• Execute technical solutions rigorously defined by Campaign Technology Leads, adhering to project specifications. 

• Ensure cross-browser/device compatibility and performance optimization for all developed assets. 

• Manage version control and uphold stringent code quality standards throughout the development lifecycle. 

Prototyping & Validation: 

• Support rapid prototyping initiatives led by Campaign Technology Leads, transforming concepts into tangible builds. 

• Test and validate proof-of-concept builds for feasibility, technical viability, and scalability. 

• Proactively identify technical limitations and implementation risks early in the development process. 

• Refine prototypes into production-ready assets, ensuring seamless transition and high fidelity. 

Technical Excellence & Optimization: 

• Apply best practices in code structure, optimization, and maintainability to deliver robust solutions. 

• Debug complex issues across dynamic feeds, integrations, and rendering environments with expert proficiency. 

• Optimize assets for performance, accessibility, and scalability, ensuring a superior user experience. 

• Contribute to the development of reusable components and standardized technical patterns to enhance team efficiency. 

Platform & Automation Application: 

• Execute effectively within Assemble, Production Studio, and related tooling environments. 

• Work proficiently with structured data feeds (XML, JSON, CSV, APIs) to drive dynamic content. 

• Support automation workflows and AI-assisted production pipelines, embracing new technologies. 

• Adapt builds to evolving platform requirements and emerging digital standards. 

Requirements 

• 5-8 years Related experience  

• Advanced proficiency in HTML5, JavaScript, and CSS3 – ability to write clean, efficient, and semantic code. 

• Extensive experience with dynamic and feed-driven campaign builds – demonstrating the capacity to handle complex data integration. 

• Strong debugging and performance optimization skills – capable of identifying and resolving complex technical issues and improving asset performance. 

• Proficient with version control systems (e.g., Git) and experience with task runners/build tools. 

• Familiarity with ad serving platforms and digital production standards (e.g., IAB, Google Ads, DCM). 

• Experience working in agile or fast-paced delivery environments – adept at adapting to changing priorities and collaborative workflows. 

• English proficiency and client facing skills – (C level) work with clients, agency teams, and partners in association with individual projects from project kickoff through final delivery. 

Success Profile 

The ideal candidate for the Senior Campaign Developer role is a truly exceptional individual who: 

• Is a technically strong, self-sufficient builder, capable of owning and executing complex development tasks from start to finish. 

• Takes immense pride in delivering clean, scalable, and maintainable code that stands the test of time. 

• Works effectively and collaboratively within a clearly defined solution architecture, understanding how their contributions fit into the larger picture. 

• Thrives in execution-focused environments, demonstrating a relentless drive to deliver high-quality output on time. 

• Surfaces issues early and collaborates constructively with teammates and leads to find optimal solutions. 

Why work here: 

As a Senior Campaign Developer, you will play a pivotal role in shaping the digital experiences for leading brands across North America. You'll work with cutting-edge technologies, contribute to innovative automation solutions, and be part of a dynamic team committed to pushing the boundaries of digital marketing. We offer a challenging yet rewarding environment where your technical expertise and passion for development will directly impact our success and the success of our clients. Join us to build the future of digital automation! 

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment. 

#LI-Hybrid

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