Product Information Specialist

Detroit, United States

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Product Information Specialist do at WPP Production?

We are seeking a Production Information Specialist - Technology to support critical automotive product compliance, technology communications, and digital content reviews across multiple agencies and client teams.

This role is ideal for a proactive professional who possesses a unique mix of product curiosity, technical aptitude, and strong collaborative skills. Sitting at the intersection of technology, digital services, and creative execution, you will help validate and review digital content to ensure that complex, software-enabled vehicle features (infotainment, ADAS, mobile apps) are represented with absolute technical accuracy and regulatory compliance across all marketing touchpoints.

Serving as a key product liaison, you will help align creative agency partners with engineering, product, and legal stakeholders. Success in this role requires exceptional attention to detail, a passion for modern vehicle technology, and a collaborative approach to helping teams deliver accurate, high-quality consumer communications.

Major Responsibilities

Vehicle Technology & Product Support

Review creative materials, digital experiences, product claims, and disclaimers to ensure they are technically accurate, compliant, and aligned with vehicle order guides and engineering specs.
Actively build and maintain a working knowledge of vehicle technologies, digital ecosystems, and connected experiences (e.g., in-vehicle software, driver-assist systems, mobile apps, and UI displays).
Assist in translating technical engineering specifications and software updates into clear information that creative agency partners can easily understand and apply to digital content.
Support the organization, tracking, and maintenance of technology-related assets, metadata, and product documentation for cross-functional team use.
Help test and implement AI tools designed to align product information, claims, and messaging consistency across various communication channels.
Participate in technology demonstrations to help creative teams identify effective ways to communicate complex product and technology features to consumers.

Cross-Functional Collaboration & Alignment

Build and maintain strong, collaborative working relationships with agency partners, clients, engineers, and legal compliance teams to ensure product accuracy.
Gather and share product updates, technology changes, and feature availability with internal and external teams.
Communicate review feedback clearly and constructively, helping creative teams align their work with actual vehicle functionality.
Assist in sharing compliance guidelines, product documentation, and technical best practices with creative partners.

Qualifications & Skills

3+ years of experience in automotive product support, compliance review, digital content validation, technology communication, or a related hybrid field preferred.
A strong interest in and ability to understand complex technologies, software-enabled features, and digital services.
Passion for connected vehicles, consumer electronics, infotainment systems, or digital customer experiences.
Exceptional proofreading and review skills; comfortable checking digital content against technical source documents.
Strong written and verbal communication skills, with the ability to convey technical information clearly to non-technical audiences.
Experience using digital proofing and collaboration tools (such as Ziflow, MS Office, and online asset databases) and a willingness to learn new systems.
Experience working within creative agencies, automotive OEMs, or technology/software environments is preferred.

Preferred Characteristics

You naturally double-check details and catch minor errors in text or imagery before they go live.
You enjoy working with diverse teams and helping others get their work right.
You are excited to dive deep into automotive technology and continuously learn about new features and digital innovations.
You take pride in ensuring that consumer-facing information is accurate, honest, and high-quality.

#LI-LV1 #LI-Hybrid

Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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