What does a Primary Producer AI do at WPP Production?

We are seeking a highly accomplished Primary Producer to lead the planning, management and delivery of complex primary production projects across our clients. This role will provide support to internal network, agency teams and clients to ensure work is delivered to the highest creative and technical standards.

You will be responsible for shaping workflows, building schedules, managing budgets, aligning specialist teams and ensuring the successful delivery of work across a broad range of formats, channels and content needs.

You will play a critical role in connecting creative ambition with operational excellence - helping teams produce outstanding work while maintaining clarity, control and confidence throughout the process.

Key Responsibilities

• Lead the day-to-day primary production management of complex projects across our business, from brief through to final delivery, ensuring work is delivered on time, on budget and to the highest standard.
• Build and manage detailed primary production schedules, workflows, scopes and resourcing plans across editorial, design, motion, VFX, CGI, AI, grading, audio, finishing and versioning.
• Partner closely with creative, production and studio teams to define the most effective primary production approach for each project, balancing craft excellence, efficiency and commercial requirements.
• Act as a key point of contact for internal stakeholders, agency teams, clients and specialist primary production talent, maintaining clear communication throughout the lifecycle of each project.
• Work closely with broader local studio operation to coordinate the right talent, capabilities and workflows across projects of varying scale and complexity.
• Take confident ownership of primary production budgets, estimates, reconciliations and financial tracking, ensuring transparency, control and commercial discipline at every stage.
• Identify risks early and proactively solve issues relating to timing, scope, feedback, resource allocation, technical requirements and delivery dependencies.
• Manage review and approval processes with precision, ensuring feedback is clearly captured, prioritised and actioned across internal teams and external partners.
• Support the delivery of projects involving VFX, CGI and AI-enabled workflows, with a strong understanding of the additional planning, technical coordination and quality control required.
• Build trusted relationships with editors, colourists, designers, animators, VFX artists, CG teams, finishing artists, producers and creative leads, creating an environment where teams can do their best work.
• Contribute to the continued evolution of WPP Production’s primary production offering by bringing a solutions-oriented mindset, strong market awareness and a commitment to modern, scalable production practices.
• Design, implement, and optimize production pipelines that integrate Generative AI tools (proprietary WPP AI tools) alongside traditional post-production workflows to increase efficiency and creative possibilities.
• Act as an internal champion for AI, educating agency teams and clients on the capabilities, limitations, and best practices of AI-enabled production.

Reporting lines

• This role reports to the Primary Production and AI Lead.

Qualifications

• Significant experience in primary production producing within a leading post house, agency production environment, studio operation or production business.
• Deep knowledge of end-to-end primary post production workflows, including editorial, colour, sound, motion graphics, VFX, CGI, AI, online, finishing, delivery and versioning.
• Proven ability to manage multiple complex projects simultaneously, balancing creative ambition with operational discipline and commercial awareness.
• Strong experience building schedules, scopes of work, staffing plans and budgets across production projects of varying scale and complexity.
• A confident understanding of how to manage projects involving VFX, CGI and emerging AI-enabled production workflows.
• A strong understanding of the limitations and challenges of AI production (e.g., temporal consistency in video, resolution limits, licensing/copyright boundaries).
• Excellent communication and stakeholder management skills, with the ability to build trust and maintain clarity across creative, technical, commercial and client-facing teams.
• Strong organisational skills, attention to detail and calm problem-solving ability in fast-paced, deadline-driven environments.
• Experience working closely with senior creatives, directors, editors, artists, producers and clients to deliver high-quality work across multiple channels.
• A strong grasp of technical delivery requirements, file formats, workflows and quality control standards within modern production environments.
• Commercially astute, with the ability to manage budgets responsibly, support scoping conversations and contribute to efficient, profitable delivery.
• A collaborative and solutions-focused mindset, with the confidence to make decisions, challenge constructively and keep projects moving.

Desirable

• Experience working across both studio environments and scaled production networks.
• Knowledge of virtual production, real-time pipelines or advanced CGI workflows.
• Familiarity with AI tools and their application within content creation, primary post production and asset adaptation workflows.
• Experience supporting work for global brands across integrated campaigns, content systems and multi-market delivery.

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