Creative Director/ Writing/Freelancer
Sao Paulo, Brazil
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Creative Director (Freelance – Remote | Brazil)
WPP Production is looking for a freelance Creative Director to join our team on a fully remote basis in Brazil.
This is a full-time freelance opportunity (8 hours per day, 5 days per week), with work performed remotely from the candidate's home in Brazil.
The engagement includes a mandatory 5-day training during the week commencing August 3rd, followed by the project period from August 10th through September 9th.
Although the role is fully remote, occasional travel may be required to attend client workshops or meetings.
What does a Creative Director do at WPP Production?
The Creative Director / Transcreator is responsible for writing headlines and transcreating marketing copy for leading technology brands across multiple communication channels, including digital, retail, direct marketing, and other customer-facing materials.
This role requires ensuring that content originally created in U.S. English is creatively adapted for the local market while preserving the original message, tone of voice, and strategic intent.
Key Responsibilities
- Write, review, and develop creative campaigns for the client's products and brand.
- Maintain the brand's tone of voice across all communication channels.
- Create and transcreate marketing copy that accurately reflects the intent and strategy of the English master copy.
- Ensure consistency and quality across all translated and localized content.
- Review, rewrite, and approve marketing copy produced by translation and editorial teams.
- Collaborate closely with creative, editorial, and production teams.
- Participate in confidential client projects and travel when required.
Requirements
- Strong creative thinking and exceptional copywriting skills.
- Previous experience working in leading creative agencies.
- Several years of experience as a Copywriter and later as a Copy-based Creative Director or Transcreator.
- Experience working with both global and local brands.
- Fluent written and spoken English with excellent understanding of language nuances.
- Ability to develop creative concepts while maintaining exceptional attention to detail.
- Excellent editing and proofreading skills.
- Passion for producing high-quality, engaging, and inspiring copy.
- Collaborative mindset and ability to work effectively with editors and creative teams.
- Native speaker or based in the target market.
- Comfortable using MacOS (or willing to learn quickly).
- Good knowledge of consumer technology products.
- Ability to manage multiple projects simultaneously.
Technical Requirements
- MacBook no older than 5 years.
- Minimum 8 GB RAM.
- Reliable internet connection suitable for full-time remote work.
Project Information
- Training: Week commencing August 3rd (5 working days)
- Project duration: August 10th – September 9th
- Schedule: Full-time (8 hours per day, Monday to Friday)
- Work location: 100% remote from Brazil
- Occasional travel may be required for client workshops or meetings.
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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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