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Brand Strategist (8 months contract)

Singapore

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This is a maternity leave cover for 8 months, working onsite with a telco client. 

Role Summary: We are looking for a seasoned and commercially-minded Brand Strategist to step into a critical maternity cover role within the Brand & Integrated Marketing team. This role goes beyond campaign delivery — it is a hybrid of communications strategy, brand & business planning, and operational leadership, with responsibility for ensuring brand consistency in-market and supporting business growth priorities. You will shape brand and communications strategy, drive campaign planning, and uphold agency and operational excellence. This role requires someone who can integrate quickly, bring structure, and lead with strong ownership in a fast-paced environment.

Key Responsibilities

Brand, Communications Strategy & Business Planning

  • Lead annual and in-quarter brand and campaign planning in line with business priorities, commercial targets, and market dynamics
  • Develop communications strategies that strengthen brand positioning and differentiation
  • Translate business objectives and insights into actionable brand and campaign plans
  • Identify growth opportunities through consumer insights, competitive analysis, and business date

Agency & Partner Management

  • Lead agency relationships across creative, media, and production, ensuring strategic alignment and high-quality output
  • Foster a collaborative and accountable partnership model aligned to business needs
  • Maintain governance and stakeholder alignment to minimise execution risk

Stakeholder Management

  • Partner closely with internal teams to align communications strategy with business priorities
  • Provide leadership with clear, data-backed updates and recommendations
  • Build trusted relationships across key stakeholders to drive alignment and delivery

Desired Skills & Experience

  • 8+ years of experience in brand management, communications strategy, or marketing
  • Strong track record in brand and campaign planning, with the ability to connect strategy to commercial outcomes
  • Deep expertise in agency management, including briefing, performance management, and cost optimisation
  • Strong operational discipline, with the ability to manage multiple priorities, stakeholders, and timelines with precision
  • Excellent communication and stakeholder management skills, including experience engaging senior leadership
  • Experience in telecommunications, technology, or FMCG environments is highly advantageous
  • Bachelor’s degree in Marketing, Business, Communications, or a related field

Who We Are Looking For

  • A self-starter who can step in quickly and make an immediate impact
  • A structured operator who brings clarity and momentum in fast-moving environments
  • Someone who is comfortable shaping strategy while managing execution details
  • A calm and confident stakeholder manager who takes ownership and delivers outcomes

 

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Why work here: 
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact 
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data
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