Asset Project Manager
Detroit, Michigan, USA
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does an Asset Project Manager do at WPP Production?
As an Asset Project Manager, you will work closely with clients, agencies, and partners to manage projects and all content deliverables. This includes handling metadata and usage rights for all assets. You need a deep understanding of the asset production process (print, digital, video) and strong experience with agency workflows, from initial creative brief to final asset delivery. You will also need to understand the fundamentals of digital rights management, usage, and rights clearance.
We're looking for a service-oriented, energetic, and proactive individual who excels at building relationships. You'll represent WPP Production, interacting with various agencies, suppliers, and clients. The ideal candidate will be an independent thinker, eager to tackle challenges, and a passionate champion of process adherence and continuous improvement, with a strong enthusiasm for supporting transformative initiatives and leveraging innovative technology and AI.
Responsibilities:
- Work with clients, agency teams, and partners to manage assets delivered for DAM ingest, validate, prioritize and oversee assignment to librarian team
- Facilitate and manage requests to repurpose content, verifying all appropriate usage rights and releases
- Work within Digital Asset Management (DAM) tools to ensure all finished and raw assets have been curated with complete metadata and are available for repurposing
- Work closely with rights and licensing on rights clearance and licensing needs
- Identify missing and needed assets and timeline to receive them, including digital rights, licensing, and usage information of all assets
- Oversight, organization, and management of a very active team inbox
- Serve as the central point of contact across agencies and client partners to provide project status
- Develop and enforce processes for managing and curating produced assets
- Identify ways to improve efficiency by promoting asset management tools throughout the content lifecycle
- Demonstrate proper use of all asset tools, support users, and encourage their adoption
- Help identify and implement improvements to work processes, team performance, systems, and asset quality
Knowledge and skill requirements:
- In-depth experience with Enterprise-level Digital Asset Management (DAM) systems
- Familiarity with other production/marketing technologies like DRM (Digital Rights Management), MAM (Media Asset Management), CMS (Content Management Systems), Workflow tools, and Digital Proofing
- Strong understanding of DAM processes, including metadata, taxonomy creation, and digital rights management
- Foundational understanding of copyright, trademarks, and name/image/likeness rights and ability to discern between different usage types, terms, and territories
- Proven project management skills
- Excellent communication skills, able to clearly convey information to different audiences
- Exceptional organizational skills, with the ability to prioritize and act quickly and independently
- Working knowledge of Adobe Creative Cloud tools
Qualifications:
- 2-3 years of relevant work experience
- Excellent customer service skills and a positive, helpful attitude
- Results-oriented, with a creative approach to problem-solving and finding solutions
- Ability to prioritize tasks effectively and work with minimal supervision
- Capable of managing multiple projects under tight deadlines in a fast-paced environment
- Proven track record of success in detail-oriented tasks
Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment. When you click the "Submit Application" button at the bottom of this page, this will send all the information you have added to WPP Production. Before you do this, we think it's a good idea to read through our Privacy statement. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Please contact [email protected] if you need the job advert or form in another format.