Account Director, Retail Bank Marketing

Singapore

About WPP Production

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About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Role Summary: This 12-month contract role, based onsite at the client's office, focuses on implementing data-driven, full-funnel marketing strategies for the retail banking portfolio to drive growth. The role involves managing end-to-end campaigns, collaborating with agencies, and nurturing key stakeholder relationships to increase product awareness and adoption.

Principal Responsibilities

Reporting to the Vice President, Retail Marketing the job holder will be mainly responsible for implementing marketing strategies and activities through various strategic campaigns for the retail banking portfolio
Support revenue growth of the wealth and retail banking products via integrated Full Funnel, data-driven marketing activities that increase awareness, consideration, and adoption of products amongst existing and new customers.
Plan and deliver full funnel marketing approach across offline channels, social media, digital channels and affiliate partners that drive conversions
Work with various creative, media and digital agencies and manage and lead end-to-end campaign planning, evaluation and reporting.
Work independently to nurture and manage internal (business, compliance, legal, group communications) and external (agencies, production, partners) stakeholder relationships and ensure alignment with business priorities
Manage budget and track expenses in accordance with the department’s guidelines
Ensure all activities adhere to established marketing processes and policies and reinforce the brand values

Skills and qualifications

Strong sense of creativity, imagination, and innovation
Understanding of creative production, digital media buying and social media marketing
Effective interpersonal and project management skills, able to manage multiple stakeholders, prioritize and deliver on multiple projects

Requirements

At least 5-7 years Marketing experience, savvy with digital marketing and social media engagement
Strong data analysis and insight development capability
Strong communication skills & attention to detail.
Able to take the lead on projects and strategy development and influence/ build relationships with stakeholders.
Self-motivated, pro-active and able to work under pressure
Results-oriented and well-organised

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Why work here:
At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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